Google has announced that Google Ads advertisers will now see more search queries in their search term reports.
How much more exactly? 6.5 times more queries, according to Google Ads Link. Most of these queries are keywords that received impressions but did not result in clicks to your website.
The keywords you’ll start seeing in your search term reports go back to February 1, 2021. For privacy reasons, Google stated that it will remove historical query data collected before September 1, 2020. But you have until February 1, 2022 to export this data before it disappears for good.
More data = better decisions. If you have more information about keywords that received impressions, but not clicks, you can use it to improve your negative keyword lists and save money.
Knowing what doesn’t work is often more useful than knowing what does.