It also bans testimonials to weight loss products, language and images that idealize certain body types, reference to body mass index (BMI) and any product that claims weight loss through something worn or applied to the skin.

Currently, the platform does not allow ads for body shaming, appetite suppressant pills or supplements, weight loss procedures or any claims of unrealistic cosmetic results. Also banned are political campaign ads, adult and nudity content and tobacco ads.

According to the platform, all ads submitted around those topics will be rejected. Advertisers will be notified and given the opportunity to course correct.

It’s a move that, according to the executive, prioritizes the platform’s users over advertising by “putting their emotional and mental health and well-being first.” For brand analysts, it’s a step in the right direction, prioritizing people over health benefits and not simply hitting a perfect number.

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Mendy Conen is our CEO
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