Brave Search wants to pose a challenge to Google. It envisions a new search engine that prioritizes privacy, respects publishers and is committed to unbiased results.
The new privacy search engine from Brave is currently in preview and test mode. Its goal is to outdo Google by indexing the web while respecting user privacy and finding a way to give publishers proper content attribution.
There are many reasons why Brave can succeed as a competitor to Google.
Block data-grabbing ads and trackers
Brave blocks ads, trackers, allowing users to browse freely, and providing a faster internet experience without all of this data-extraction.
What about their algorithm? They use a hypermedia protocol called IPFS. This provides users an increase of the availability of content, offloading server costs from the content publisher, and improving the overall resilience of the Internet. According to the company.
Brave Search and publisher content attribution.
One of the most bitter criticisms against Google is that it is willing to use web content without returning traffic to those who created it.
This can be a problem with some featured snippets where a number of users are likely to find their answers and not click through to the website that created the content.
It’s possible that Brave is using that same strategy of not showing ads to peel users away from the dominant search engines until it reaches a critical mass of users.
One thing that is clear is that Brave Search intends to win users away from Google and Bing.
Brave Search is still in test mode. But even in test mode, Brave Search shows remarkably useful search results. One thing in its favor is that presenting a new user experience is a strategy that previous challengers haven’t tried and may explain its failure to beat Google.
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